Who we are
Know Wear is a cap brand focused on original artwork and the illustrators behind it.
We collaborate with up-and-coming illustrators to create bold, expressive designs that are embroidered onto high-quality six-panel caps. These aren’t logos or slogans — they’re wearable pieces of art, made in small, limited edition runs.
Every illustrator receives 25% of the revenue from each cap sold, giving them paid opportunities and exposure at a time when creative work is increasingly undervalued.
The caps themselves are made by specialist suppliers and embroidered here in the UK to a high standard. We’re exploring the use of organic cotton and recycled materials, but our core focus is on building a product that showcases illustration at its best — and lasts.
We’re still in the early stages, preparing for our first production run. But the idea is clear: a cap brand built around art, not branding.
Thanks for your interest while we build it.
Help shape the first Know Wear caps - and be in with a chance to win one. We're running a short survey, and everyone who completes it will be entered into a free prize draw to receive one of the first caps once production begins.
