Illustration is at a crossroads. AI image generation is fast, cheap, and increasingly common. But it lacks something essential: story, soul and connection.

That’s why Know Wear is collaborating with real illustrators - people crafting original work in studios, on sketchbooks, on tablets with intention and personal vision. Every design we produce will come from a creative person with something to say.

Furthermore, each illustrator will receive 25% of the proceeds from every cap sold that features their work.

We want to build a creative community, not just a product line.

The baseball cap has changed a lot since the 1800s, from workwear to sportswear to statement piece.

It’s worn by artists, activists, athletes, poets, punks, and everyone in between. And yet, it still hasn’t had the design moment it deserves.

At Know Wear, we see the cap as a kind of wearable canvas. Small, everyday — but with impact.

We're exploring what it means to make a cap that feels not just functional but meaningful. Designed by artists. Made with care. Worn with pride.

Plastic bottles are everywhere — in landfills, oceans, hedgerows. But some of them are taking a very different route.

Recycled PET (rPET) fabric is made by shredding used plastic into flakes, melting it down, and spinning it into yarn. It’s already being used in jackets, bags, even shoes.

And now? It’s moving into everyday wear — including headwear.

Not all recycled fabrics are made equal, and not all are soft or breathable. But the technology is getting better, and the results are starting to match the values. Recycled caps that feel great, last long, and reduce landfill? We're interested.

At Know Wear, we’re exploring how rPET might become a staple.

There’s more to organic cotton than being ‘chemical-free.’

It's about preserving ecosystems, supporting local growers, and building supply chains that aren’t destructive by default.

The shift toward organic cotton is growing — not just among major labels but with new brands and makers who want to tread more lightly.

At Know Wear, we believe the materials matter. That’s why we’re looking closely at how organic cotton — and other low-impact natural fabrics — might play a key role in the way we build our product line.

It’s slower, it’s harder, but it's right.